The technology that combines the physical world with virtual elements, overlaying digital information on the reality we perceive, using devices such as smartphones, tablets, special glasses, or even through direct projections on physical surfaces.
The technology that combines the physical world with virtual elements, overlaying digital information on the reality we perceive, using devices such as smartphones, tablets, special glasses, or even through direct projections on physical surfaces.
3D Modeling
Educational and informative experiences
Simulation of enterprises processes
AR enhances user interaction with the real world by providing additional and contextual information directly in their field of vision. This can range from data about historical places to details about products in a store.
AR has applications in a wide variety of fields, such as medicine (guided surgeries), education (interactive learning), tourism (information about points of interest), and entertainment (interactive games).
In professional environments, AR can provide real-time information that facilitates decision-making. For example, in the manufacturing industry, workers can receive data about the status of machines while performing tasks.
AR is used to create more immersive and effective training experiences. For example, in the medical field, students can practice virtual procedures before facing real situations.
In the field of marketing and advertising, AR enables interactive experiences that capture the user’s attention in a unique way. For example, by scanning an advertisement, consumers can see additional content or interact with products virtually.
It enhances interaction and enriches user perception in various environments, making it an increasingly relevant and versatile technology in different sectors, using immersive experiences, innovative interaction, customer connection, and market differentiation.
Discover how it changes the way you sell your brand.